At Elizabeth An’Marie, we’ve always followed our hearts—and occasionally, they tell us to whisper. But not anymore. We're stepping into a bold new chapter where quiet confidence meets radiant creativity, and we're inviting you to join us.
The Rollercoaster Ride of Running a Handmade Brand
Let’s be honest: building a creative business isn’t always glamorous. Some days, you're high on yarn-coloured optimism; on others, you're asking:
“Am I even doing something valuable here?”
We've had both. The creative euphoria, the self-doubt, the “oops that didn’t quite land” moment… It's all part of the Elizabeth An’Marie journey. Over time, though, one truth became crystal clear: our work has worth.
Discovering Our Value—From Modest Prices to Proud Statements
Not long ago, someone dropped a truth bomb on us: "You’re pricing way too low." At first, we balked—undercutting seems humble, right? But it also undersells skill, care, and the small-studio magic we pour into every stitch.
Our products aren’t factory-built. They’re carefully handmade, steeped in colour, and infused with personality. We decided it's time to own that—and let our price tags follow suit.
“It’s time to embrace the unique fabulousness of Elizabeth An’Marie.”
Why Underselling Was Holding Us Back
Undervaluing had consequences:
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It dimmed our confidence.
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It limited our ability to grow (from materials to staff to community events).
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It sent a message that “good enough” was the goal—not “exceptional.”
That stops now.
What Comes Next?
We’re igniting a joyful shift:
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Pricing that reflects true craftsmanship. Expect quality merino yarns, thoughtful design, and genuine love behind each stitch.
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Purpose-filled products. Every piece shows off your individuality—and ours. We don’t just sell items; we share stories.
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Bolder communications. Our guides, captions, and emails will feel louder, prouder, and even more colourful—because that's who we are.
You’ve Lifted Us—Now We Want to Lift You Too
Here’s the heart of it:
Our community fuels us. Every like, tag, story share, and purchase is validation—and inspiration. We’re evolving alongside you, and we want to give back:
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More workshops (you asked, we listened!)
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Stronger social interactions (yes, we’ll be more active in DMs and comments)
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Exclusive drops—because quality, not quantity, is our mantra.
Meet the New Elizabeth An’Marie
Our brand personality is evolving. Here's how we’ll show up:
| Former | New |
|---|---|
| Understated | Bright, bold & unapologetic |
| Quiet pricing | Clearly premium |
| Humble packaging | Thoughtful, beautiful & branded |
| Occasional engagement | Active, joyful & inclusive |
But here’s the promise: the heart stays the same. We're still a woman-led, yarn-obsessed, UK-based brand who believes small details bring big joy.
Real Talk: We’re Proud—and That’s Okay
It’s an empowering step forward. We want you to feel proud too—whether you're gifting for a bestie, treating yourself, or stamping your personality on everyday life. And we're dialling up the messaging to match that.
A Thank‑You from Us to You
Honestly, we couldn’t do this without you. Every follow, order, comment, and share adds to our creative flame. You're not just customers—you’re the lifeblood of Elizabeth An’Marie.
Join Our Celebration—Here’s How
Tune in: Expect brighter Instagram Stories, more behind-the-scenes looks, and richer storytelling.
Shop the new collections: We’re launching bold, limited-edition pieces that reflect our refreshed value—and we can’t wait for you to see them.
Hang with us IRL (soon-ish): Pop-up shops, local London drop-off events, and maybe even a stitch‑and‑sip session. We’re working on it.
The Bottom Line
We’re stepping into 2025 with renewed belief in what we create. Elizabeth An’Marie is playful, confident, and full of colour—and we're never underpricing again.
We’re excited, we’re proud, and we’re ready to welcome you into this vibrantly confident chapter.
Thank you for being a part of this. Now… shall we unfold some yarn-filled magic together?