*post updated 14th July 2025*
At Elizabeth An’Marie, we’re head-over-heels for merino yarn. Why? Because it’s like the unicorn of the fibre world—soft, smart, sustainable, and absolutely snuggly. You’ll want to sip coffee, binge our podcasts, and maybe even take us home—all while wearing your merino‑crafted piece.
What Makes Merino So Marvellous?
1. Sumptuously Soft & Smooth
Merino wool fibres are super fine—typically between 12–24 microns (human hair is ~30 µm) That means no itch, no scratch. Just cloud-like comfort against your skin.
2. Temperature‑Regulating & Breathable
Whether it’s chilly or cheery outside, merino adjusts. Its wavy fibers trap warm air when cold and release heat when hot—you stay comfy all day long .
3. Moisture‑Wicking & Odor‑Resistant
Merino can absorb up to 30% of its weight in moisture without feeling damp . The result? You stay dry and fresh longer. Plus, it traps stinky sweat molecules, so your merino knit stays clean‑smelling—no need to wash after every wear
4. Durable, Wrinkle‑Resistant & Easy‑Care
Merino’s natural crimps act like tiny springs—flexible, shape‑retaining, and wrinkle-resistant . Machine-wash cold, lay flat to dry, and voilà—your garment stays fresh and ready for the bag, podcast, or commute.
5. Naturally Sustainable
It’s 100% renewable (sheep produce a new fleece annually) and biodegradable—disappearing happily into the earth when you’re ready to say goodbye.It’s renewable Chic.
Merino vs Other Fibers: Why We Say “Yes!”
| Feature | 100% Merino | Cashmere | Synthetics | Cotton |
|---|---|---|---|---|
| Softness | ✨Ultra-soft | Ultra-soft | Itchy/hot | Medium |
| Thermoregulation | Year-round comfort | Warm only | Too warm/cold | Poor at temp |
| Moisture wicking | Excellent | Moderate | Variable | Absorbs & stays wet |
| Odor resistance | Natural | Some | Low | Low |
| Durability & care | Wash + reshape | Pilling, delicate | Long-lasting | Prone to creasing |
| Sustainability | Renewable, biodegradable | Not always ethical | Petro-based | High water use |
Merino isn’t the chicest designer label—but it is kind to skin, planet, and your busy life.
Why Merino = Perfect for Made‑to‑Order
Tailored Just for You
Imagine a knit that’s touched your wrist, your elbow—crafted to your specs and body. We listen to your colour crushes, stitch preferences, and size quirks, creating one-of-a-kind comfort.
Fewer Resources, More Soul
No over-production. We only spin what you've ordered—cutting waste and curating heirlooms, not landfill fodder.
Gift-Worthy Magic
Every piece arrives with story—your story. Who wouldn’t love a handwritten note, soft merino, and a bespoke charm?
All-Year Comfort
Cold morning? Merino warms. Spring breeze? It cools. Day trips, commutes, study sessions—merino’s on your side.
A Stitch in Time
Merino’s durability means your piece ages well and stays functional—season after season, sweater after sweater.
Real-Life Reasons You’ll Love Merino
- Stay Fresh Longer – It breathes and neutralizes odors. Travel, sweat, whatever—I’ve worn mine three days straight.
- Goodbye Itchy Sweaters – Unlike rough wool, merino’s fine fibres are cozy and kind on your skin.
- Wrinkle? What Wrinkle? – No need to iron. Merino creases fall out on their own.
- Eco-Heroic Choice – Renewable, biodegradable, and needy of zero fertilisers or plastic treatments.
- Ultraviolet Protection – Blocks nasty rays for light outdoor use.
- Flame-Resistant Natural – Merino resists flames far better than cotton or synthetics
Meet Our 100% Merino Collection
We blend merino wonders into everything from snug beanies to airy shawls, Every item is:
- Crafted in our London studio
- Machine-washable on cold, flat drying recommended
- Tagged with care tips & our story
- Gift-wrapped free with a personal note
FAQ
Q: Will merino shrink?
A: If treated like wool, yes. But wash cold, dry flat, and it’ll keep its charm.
Q: How does it perform in summer?
A: Surprisingly well. It breathes, cools, and keeps you fresh on breezy days (not in tropical sauna heat).
Q: Is merino expensive?
A: A bit—but remember: you get softness, durability, sustainability, and temperature control all in one luxurious yarn.
Why Shop Made-to-Order with Us?
- You’re part of the process: custom colours, measurements, and vibes
- No landfill leftovers: we craft what you ask for
- Personal touches: packaging, notes, premium yarn—everything with care
- Supporting small creative biz: every purchase encourages our craft—and keeps artisans employed
How to Order
- Browse our Knitwear items
- Choose your item, size or click the customisation button
- Add charm options (Larry vibes welcome!)
- Checkout—you’ll get updates, shipping info, and a lot of love
- Just a 2-4 week waiting time for your knit to be made and shipped
- Show off and tag us @_elizabethanmarie
Final Yarn Drop
Yes, merino costs a smidge more than acrylic—but it's smoother, smarter, stronger, and speaks softly to the planet. When you invest in 100% merino, you're choosing comfort, longevity, craft ethics, and bespoke style.
We make slower, thoughtful pieces for people who care about quality and story. And we hope one day you’ll feel that softness, too—stitch by stitch, piece by piece.
Ready for merino magic?
Let’s craft something as unique as you. Shop 100% merino today and join the cozy-care revolution.
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