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Since Elizabeth An'Marie was founded, I have always taken pride in doing everything myself on my own (with my hands) to ensure quality at every level. I am confident that after two years of planning and preparing within the business, we have an in-depth understanding of designing knitwear garments, creating patterns, and making them a reality. I have always enjoyed the process itself, but the challenge of it is what intrigues me most. It's so critical for the look, the fit, the comfort, and the wearability to all work together. The fact that every style is made from scratch makes each design unique. A fantastic feeling comes with seeing the finished product and the last fitting.

Shelby Marie Fuller


* Remember to always dream big *


A whisper in 2014 gave birth to Elizabeth An'Marie. As I was studying at one of the leading art universities in London, London College of Communication, I decided to leave my level 4 Graphic and design course. At the end of my first year, however, I decided university was not for me. Therefore, I decided I wanted to start my own business. I've always been interested in fashion from a young age. My dream has always been to become a fashion photographer or graphic designer. However, I never thought I'd be designing and making my own clothing, knitwear pieces, taking my own fashion photographs, designing my own website, and creating my own flyers to promote myself and my brand. 

My motivation for starting Elizabeth An'Marie was to give myself something to do. As a girl who had not graduated from university, I started designing fashionable knitwear that could be worn anywhere. In addition to working with only the purest and finest wool, we knit everything by hand with 100% Merino wool and 100% Pima cotton which is both a lovely fibre to work with. Knitwear that will last a lifetime; quality over quantity. It is our passion to design and create unique fashion for everyday girls and women.

So, Hi there! This is Elizabeth An'Marie and I am Shelby Marie Fuller. It is my goal to continue making knitwear clothing that you will love wearing.

P.s. Did I mention that I taught myself to knit within 3 months of leaving university!  


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